The Growth Hacking Podcast
- Ben is the co-founder of Conversion Rate Experts, a Google-authorized consultancy that shows companies how to convert their websites’ visitors into customers. Ben has helped to grow web businesses in many highly competitive industries, working with companies such as Apple, Amazon, Facebook, Google, Lloyds Banking Group, GQ, and Sony—plus some other fantastic less-well-known businesses.
Biggest Piece of Advice for Growing your Company
- Understand what persuade users to buy and also what stops them from buying. We’ve published some ready-made questions you can use.
Favorite Tools for Growth
- Google Analytics
- Crazy Egg
- Optimizely, VWO, Convert (or other A/B testing tools)
Who are your mentors? The people you learn from?
- We learn a lot from our client engagements, we get lots of feedback. We see the results from the experiments we run together. We see how companies apply our methodology to grow their business.
Which Book would you recommend the Growth Hacking Nation?
- Hacker News
What is your favorite social media channel and Why?
What is your opinion of Growth Hacking?
- It’s exciting and addicting! It is also easy to focus in the wrong things, like vanity metrics
What can we do for you?
- Try the techniques I’ve talked about here. Experiment. Share your success!
- Visit our website: http://www.conversion-rate-experts.com/